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Turn a cold lead into a warm conversation. Automatically.

An AI-powered sales outreach platform that researches every lead and turns that research into personalized outreach.

All work

Outreach assistant

Researching
Outreach
New leadNorthside Coffee — new lead
northside.coffee
  • Family-owned roastery since 2012
  • Order by phone or in store
  • Careers: delivery drivers wanted
Draftgrowth@northside.coffee

Hi Sam —

I came across your story — roasting in-house since 2012 is rare these days.

Noticed your beans aren’t orderable online yet — that seems like a quiet, missed channel.

With drivers on your careers page, an online store now could pay for itself.

01 / The problem

The problem isn’t writing faster. It’s knowing what to write.

A new lead comes in. Someone opens the company’s website, reads through the pages trying to understand what the business does and whether there’s a reason to reach out — then writes an email that has to feel written for that business, not like another template with the name swapped in. Send it, track it, follow up, repeat for the next lead. Do that hundreds of times, and your best salespeople spend their days researching websites and writing emails instead of selling.

Generic outreach is easy to automate. Good outreach isn’t.

  • Open the lead’s website
  • Read pages to guess intent
  • Hunt for a pain point
  • Rewrite the same template
  • Track replies by hand
  • Start over for the next lead

So no two messages read the same.

02 / The idea

What if the research and the first draft happened automatically?

Add leads individually or upload hundreds at once. The system works with whatever you have — a website, just a business name, or a contact and a few details.

Discuss a similar project

03 / The build

Every message starts with research, not a template.

  • Reads

    Reads the lead’s website and understands what the business actually does.

  • Finds

    Identifies pain points and connects them to what you’re offering.

  • Writes

    Drafts outreach grounded in the research, not a template.

  • Tracks

    Opened, replied, followed up — every interaction in one place.

/ From cold list to warm replies

  1. 01

    Add leads

    One by one, or hundreds from a spreadsheet.

  2. 02

    Research

    The website is read; the business is understood.

  3. 03

    Draft

    A personalized message grounded in what was found.

  4. 04

    Review

    The salesperson edits and approves — nothing sends itself.

  5. 05

    Send

    Outreach goes out on email or SMS.

  6. 06

    Track

    Opened, replied, followed up — all in one place.

04 / The tracking

And the outreach doesn’t stop at “Send.”

Opened. Replied. Followed up. Every interaction stays tracked, so conversations don’t get lost in inboxes and spreadsheets — and the same workflow extends to personalized text-message outreach.

  1. Sent

    9:14 am

  2. Opened

    2h later

  3. Replied

    1h ago

Active channel: EmailSMS

Opened, replied, followed up — every lead keeps its own thread, nothing lost in an inbox.

05 / The change

More leads. More research. The same personal touch.

The biggest change isn’t that emails get written faster. It’s that every lead can now receive the level of attention that previously only the most promising ones received.

  • Research

    Before: Salespeople reading websites

    After: The AI, before the draft

  • First draft

    Before: Rewritten templates

    After: Grounded in the business

  • Follow-up

    Before: Remembered by hand

    After: Tracked automatically

The research didn’t disappear. The manual work did. And the personal touch stayed.

Open for work

Tell us what’s still manual.

We’ll design, build, and ship the system that runs it — end to end.

Start a project